You hear a tune and instantly know what it’s connected to: an ad, a brand or a product. When you listen to the Nokia tune, have you ever wondered where they came up with their infamous catchy ringtone? The one that’s on repeat in your mind after you hear it one time.
Turns out, the Finnish corporation, Nokia, took a liking to the Spanish classical guitarist and composer Francisco Tárrega so much so, they made his song, “Gran Vals” a staple of Nokia. The song (originally written in 1902 by Tárrega) has been a part of Nokia since the 1990s, first heard in a three-second commercial in 1992. It starts at the :12 second mark.
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