A lot of thought and consideration goes into designing a company’s logo.
It’s one of the first things consumers notice when they think of a brand that becomes the single identity.
But sometimes, there’s more to them that meets the eye. Here are 15 hidden messages in logos you probably had no idea existed. Are any of them shocking to you?
1. Toyota
This one is extra cool because the logo actually includes every letter used in the company’s name.
2. Toblerone
“Toblerone” chocolates come from Switzerland and they really make it show not only by having Bern (city where Toblerone is made) in the name, but also a bear’s silhouette placed inside the mountain logo.
3. Tour De France
4. Beats
Letter B in the red circle shows a person wearing Beats headphones.
5. Hyundai
Car manufacturer’s logo stands for the first letter of their name, right? Not only so, it also represents a successful deal between a car dealer and a customer.
6. Fedex
“FedEx” hid a small arrow between letters E and x, which represents the forward momentum and efficiency.
7. Amazon
The obvious bit is the arrow connecting a to z, but what’s usually missed is that the logo is smiling.
8. Quiksilver
It’s actually a stylized version of famous woodblock print The Great Wave off Kanagawa.
9. Levi’s Jeans
Yep, that’s your bottom right there.
10. Alfa Romeo
Italian car manufacturer’s logo is jam-packed with stuff, the key feature being a serpent eating a man.
11. Northwest Airlines
Clever use of typography merges both letters, N and W, into one.
12. Baskin Robbins
Ice cream maker is famous for producing 31 different flavors of their product. They even put that number in their logo.
13. Alfa Romeo
Italian car manufacturer’s logo is jam-packed with stuff, the key feature being a serpent eating a man.
14. Galeries Lafayette
Double T in the title creates The Eiffel Tower.
15. London Symphony Orchestra
The letters make the shape of a conductor of the orchestra.
16. Unilever
Unilever’s logo is actually made up of icons representing different aspects of sustainable living.
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