The Cool Hidden Messages Behind 40 Famous Logos

All of these logos you see below are some of the most famous logos on the planet. I’m pretty sure you have seen everyone of these…. obviously.

But have you ever wondered what the meaning is behind these logos? Maybe you thought they were just randomly designed because they looked good.

Well think again, each one of these logos has a purpose behind them.

Amazon Logo

You probably know that the arrow makes a smiley face, but did you notice how the arrow points to A and Z? That’s because Amazon has a large variety of products for sale. A to Z.


Toyota Logo

The design beside the name of TOYOTA is made up of three eclipses. The heart of the customer, the heart of the product, and the heart of progress in the field of technology.


Pepsi Logo

The logo on the left is the old logo from Pepsi. The one on the right was designed by Arnell Associates, and it cost Pepsi about $1 million. The logo draws on Feng Shui, the Renaissance, the earth’s Geodynamo, the theory of relativity, and much more.


BMW Logo

The BMW logo stays true to its aviation roots. The blue and white represent a propeller in motion with the sky peeking through.


Apple Logo

The Apple logo represents the forbidden fruit from the “Tree of Knowledge” in the Biblical creation story of Adam and Eve.


FedEx Logo

When you look closely you will see the arrow between the letter ‘E’ and ‘X’, which represents the company’s forward thinking ways and outlook towards the future.


Mercedes-Benz Logo

The tri-star symbol represents the company’s dominance in quality and style over all things land, sea and air.


Google Logo

The Google logo has four primary colors in a row then it’s broken by a secondary color. This was entirely intentional. Google wanted to show that they don’t play by the rules and are also playful without making the symbol bulky. To do that, they just used simple letters and colors.



The Adidas logo looks like a mountain to represent the obstacles that people need to overcome.


Mobil Logo

The red is said to represent strength and the blue represents faithfulness and security that the company provides.

Audi Logo

Each of these hoops represent the four founding companies of the Auto-Union Consortium: DKW, Horch, Wanderer and Audi.

IBM Logo

The white lines passing through give the appearance of the equal sign in the lower right corner, representing equality.


MacDonald’s Logo

Not much of a meaning behind this one. However it does represent golden arches. They were urged to never change the logo way back in the 60’s, guess it turned it pretty well for them.


Volkswagen Logo

The ‘V’ stands for “volks” which means people in German and and the ‘W’ stands for “wagen” which means car. It’s the car for the people.


NBC Logo

The colorful logo represents a peacock feathers. In the 1950’s, NBC’s owner was RCA and they had just begun to manufacture color televisions. RCA wanted people who were watching black-and-white televisions to know what they were missing, so they created a colorful logo.


Check out the entire list below


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