The campaign, titled “3D on the Rocks,” takes liquor and ice to highly creative levels. It’s an award-winning campaign by Suntory Whiskey and TBWA/Hakuhodo, a Japanese creative agency who turned ice cubes into various, awesome shapes.
It’s a unique process using a CNC (computer numerical control) milling machine to sculpt and carve out the details of every cube.
And according to AdWeek, “a CNC router was chilled at -7 degrees Celsius to keep the ice from melting. The agency used an app called Autodesk 123D to capture the 3-D images and prep them for printing.”