One advertising agency gave kids another reason to wear their helmets while riding their bikes by creating helmets modeled after LEGO figures.
The idea is credited to Simon Higby and Clara Prior, two employees from Stockholm and Copenhagen with the help of Danish design company MOEF.
Given that 44% of kids still refuse to wear their helmets, designers wanted to give them a reason to want to wear them. You can watch their entire process in the video below.
While it’s not something you can actually buy just yet, hopefully they’ll be on sale sometime soon. Make sure you give this post a thumbs up and a share with your friends on Facebook before you go. For more stories, subscribe to our free e-mail list. (More info: MOEF) (h/t Laughing Squid)