Guerilla marketing has become so subtle nowadays that it’s extremely difficult to know exactly when a brand is vying for your attention.
This low-cost and unconventional way of marketing seems to be exceptionally effective. Jay Conrad Levinson is the founding father of the tactic and even wrote a book about it in 1984 entitled “Guerrilla Marketing.”
Traditional marketing strategies like print, radio, TV, and direct mail proved to be challenging for advertisers and small businesses with less and less in their advertising budgets, so they looked to new strategies.
Advertisers soon realized traditional ways of communicating with consumers was no longer their only option.
Guerilla marketing yields bountiful results and takes after the small tactic strategies with surprise elements used in guerrilla warfare. There’s no way to measure results and there are no stats. Companies typically go by their profit margins instead.
And there are plenty of ways to execute it successfully if you’re clever enough to recognize an opportunity.
What better way to highlight some of the most clever marketing campaigns out there than by sharing a gallery of some of the best guerilla advertisements around?
Here are 35 of the best, but we’re sure there are even more out there that we just don’t know about… Yet.
1. Kit Kat
2. Homer Simpson Escalator
3. Mars Bars
4. These Chalk Boards
5. These toilet paper rolls
7. Stop Global Warming
12. This beer
14. Audi Garage Guerilla Marketing
15. Israel Cancer Association
16. Parkinson’s Victoria
17. Planetarium Prague
19. Beau Rivage Resort Casino
20. North Face
21. Golf GTI
22. Project Cuddle
23. Mondo Pasta: Boat
24. Forma Total Gym
25. Sweet Dreams Are Made Of Cheese
26. The best way to advertise potatoes
27. Skin Cancer Towels
28. Found at a gas station
29. Copenhagen Zoo
30. Lynx Schedule
31. Indonesian Railways
32. USO Exhaust Systems
33. Nivea Bench
34. Its Ur Call
35. The Perfect Avocado
If you thought these types marketing ideas were cool, check out these crazy vintage ads that would be banned today.
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h/t: (Creative Guerrilla Marketing)